Blog Archives

Website

Ivy Lee: Founder of Public Relations

Quick, who out there knows that the Rockefeller name used to be dogshit, in terms or general public opinion? That probably comes as a shock to most of you, as these days “Rockefeller” is mostly synonymous with “ridiculously rich.” Well, that’s mostly because one man was hired to improve his image back in the early 1900’s, and that man was very good at his job. The world would be a better place if he had never existed, or if people with his “skill set” had never come into contact with modern society, but here we are, stuck living in this world. Caitlin takes us through a (brief but dense) history of his work, how he used the son to help convince striking miners that the Rockefellers had their best interests at heart. Well, “striking” is maybe too tame a word, as the workers were in a full blown guerilla war after most of their wives and children died in a fire. Anyway, the younger Rockefeller got them to stand down, which led to a lot of them getting killed through poor safety regulations. Yep, American history is rough. Ivy’s history after this incident is complex, as he managed to introduce the Red Cross to the public, but he was also accused of making propaganda for the Nazi’s. Caitlin has a knack for making minor historical characters fascinating, and she continues that trend here. $3